Rants…. Drivers & Riders: 

I love driving cars and riding motorcycles.

If I could spend every waking hour driving cars or riding motorcycles around race tracks and/or working on them in a shop I’d be happy.  I regard driving and riding motorcycles — and even riding bicycles — as an art form, where a healthy understanding of physics, physiology and psychology are required to survive driving and riding at the limit, never mind in traffic with “InDUHviduals” (Scott Adams / Dilbert / Dogbert’s Ruling Class reference) who can’t wait for self-driving cars so they can completely melt their brain with 100% smart phone saturation.

Seriously, having to deal with people who don’t have a hot clue how to operate cars or operate motorcycles drives me nuts.  Dealers will sell cars with 400hp + cars to anyone who will write the check or who can qualify for a loan regardless of whether or not they have a hot clue how to drive.  Most drivers don’t seem to realize that their only responsibility when operating a vehicle is to not drive into “stuff” (e.g., people, other vehicles or structures) and have marginal skills to begin with. Add to that the distraction of smart phones, passengers, hubris and horsepower without any real driver training and you get what you get: wrecked cars… and a lot of collateral damage.

Harley-Davidson is now out there trying to figure out how to sell motorcycles to Millennials since they’ve finally come to grips with the fact that the Baby Boomer motorcycle market is nearly played-out and they’ve not really been successful in defining a follow-on market. Sure, they’ve tried to attract other demographics with marginal success, but usually at the expense of disenfranchising the core market.  Really, glitter and flames and blacked-out everything?  That’s what you do AFTER you buy the bike.

Efforts to attract the Millennials took an ugly turn with the latest Harley-Davidson video ad that features a pseudo Doc Martins wearing Squid (Squirrelly Kid on a Bike) riding like an idiot through traffic and back alley’s on the way to work.

Yeah, try that in the real world and you’d better have your organ donor card filled-out.

Seriously Harley, did your lawyers really buy-off on this stupid ad? There’s not even a disclaimer to say that they had motorists driving 20 MPH on a closed-road that the squid rider zig-zagged his way through and that no, you’re really not supposed to ride down the sidewalk per most state laws.

If you want to ride a motorcycle like an idiot (noting you’re not even allowed to ride bicycles on sidewalks, never mind motorcycles), then you really have no business driving a car or riding a motorcycle as you obviously failed to read the friggin manual… that would be your state’s Driver’s manual / Rules of the Road.

Harley, you should be ashamed since everything your rider’s education courses you provide based on MSF curriculum is blatantly violated in your new ads.

If this is the future of Harley, good luck with that.


About TG

I've been around a bit and done a few things, have a couple kids and a few grandkids. I tend to be curmudgeonly, matter-of-fact and not predisposed to self-serving chit-chat. Thankfully, my wife's as nice as can be otherwise we'd have no friends. My interests are somewhat eclectic, but whose aren't?
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